Consumers’ view of your company is extremely important considering skydiving requires a fine balance of safety, trust between brand and consumer to lead to that eventual thrill.
Aim to have real, raw content from the entire skydiving experience online for consumers to understand so that you stand out from your competitors, early in the game.
Be proactive with UCG. Keep your work focused on providing the very best experience possible. When the adrenaline is flowing and your customers have wind-blown hair, sparkling eyes, and that crazy, “let’s-do-it-again-tomorrow” grin, ask them to go share this awesomeness with their friends.