What are some of your current branding elements? Those pieces are building blocks for your strategy.
If you’re looking to deploy UGC into your strategy right away, consider these methods of encouraging your customers to share their experience online:
- Have a TV mounted on the wall with UCG content
Climbers will see their friends’ posts and will want to be featured on the televisions too. They’ll understand how much you appreciate and value your consumers. Be sure that you have a poster with your Instagram username printed and hung underneath the TV. Then, your climbers will know to tag you when they post.
- Print your unique hashtag on rental shoes
Shoes are an integral part of the rock climbing process- they’re bare campuses for suggestions for the optimal climb! By printing your hashtag on the shoes, you guarantee that your climbing community will see the hashtags and will associate the hashtag with the overall experience. When they have a great time, the hashtag means that a social media post is the next natural step!
- Give visitors a free day pass if they review the gym on Google
Google and location-based reviews make it easy for new clients and passers-by to find you when they look up rock climbing in your area. By giving your climbers a free day pass, you’ll make them feel valued and appreciated for their time while crafting a positive digital footprint that will help you build your client base in the long run.